Advising LDC on its investment in Instinctif Partners

We advised LDC, the private equity arm of Lloyds Banking Group, on its investment in Instinctif Partners. The complex deal involved multiple countries and a reorganisation of the company’s structure prior to completion.

LDC invests both capital and support into a diverse range of mid-market businesses to help them become successful and sustainable. They invest into every sector and region in the UK, with a current portfolio of 90 businesses which generate 35bn for the economy and employ around 32,000 people. 

Headquartered in London, Instinctif Partners are an international business communications consultancy which provides strategic advice to the boards and executive teams of leading companies worldwide.

LDC believes that with their funding, Instinctif Partner’s innovative approach to communications and people-first ethos will enable them to expand across international markets, capitalise on changing market demands and attract the best new talent to complement their strategic growth.

Instinctif Partners have refined an attractive proposition where they provide clients with expert advice across corporate, financial, public policy and crisis communications. This is supported by imaginative content creation, valuable insight and creative delivery which drives results.

In 2019, the consultancy has seen a number of new client wins as well as continued growth in its international retained client-base. Recent client wins include Google, SAP, TalkTalk, Zoopla and Randstad. 

Leading the deal was Gateley Legal Corporate partners Beth Mather, Andrew Cowan and Gareth John alongside Banking partner Andrew Madden. 

Beth Mather commented: “This was a challenging and complicated transaction which we were thrilled to complete for LDC. The sizeable team at Gateley Legal worked hard over several months to deliver a deal which introduced new legal challenges at almost every turn. 

“As a team we very much appreciate the time and effort dedicated to this transaction by everyone within the business. We look forward to seeing LDC’s investment support, Tim Linacre (CEO of Instinctif Partners), Tim Trotter (Executive Chairman of Instinctif Partners) and the Instictif management team on their growth strategy.”