Advising Grupo Bimbo on its acquisition of Mr Bagels

We have advised Grupo Bimbo UK Limited, the global bakery company that owns the New York Bakery Co. brand, on its acquisition of the assets and business of Mr Bagels Limited.

On 6 August 2019, Grupo Bimbo UK Limited, the global bakery company that owns the New York Bakery Co. brand acquired the assets and business of Mr Bagels Limited. Mr Bagels is a private label European Bagel manufacturing business based in Welwyn, Hertfordshire, England with around 60 employees.

The acquisition of Mr Bagels Limited, whose private label customers include many pan European businesses, is in-line with Grupo Bimbo’s plans for European expansion.

Cliff Irwin, Managing Director, Grupo Bimbo UK Limited explains: “The sector is doing well and consumer demand for bagels continues to rise, particularly in Europe. Our intention is to further invest in the Mr Bagels site to increase its capacity and product range as the UK and European bagel markets continue to grow. When this investment is completed we would expect to be creating new jobs at the Mr Bagels site to match those ambitions.”

Oliver Harker who advised on the deal said “It was a pleasure to work with Cliff and his team on this transaction and to help advance Grupo Bimbo’s European strategy.”